Description

The Accredited Buyer’s Representative (ABR®) Designation is designed for brokers who focus on working directly with buyer-clients. In today’s rapidly changing real estate market, the ABR course content will prepare you to better understand and demonstrate your value to today’s buyer, acquire skills and resources to succeed as a buyer’s agent and to help your buyer find the right place at the right price with the right terms. The ABR® Designation will equip you to:

• Understand the motivations, wants, and needs of a buyer.
• Articulate a value proposition as a buyer’s agent.
• Set expectations about your services with buyers.
• Prepare for your initial session with a prospective buyer.
• Earn the buyer’s trust and secure a signed buyer representation agreement.
• Assess your buyer’s needs and educate them about the market.
• Educate your buyer about the offer process.
• Conduct a market analysis to understand your buyer’s negotiating position.
• Help your buyer to formulate an informed and competitive offer and negotiate with the seller.

When you earn your ABR® Designation, you will also gain:

• Valuable real estate education that elevates your skills and knowledge in the eyes of homebuyers.
• Ongoing specialized information, programs and updates that help you stay on top of the issues and trends in successfully representing homebuyers.
• Access to REBAC members-only marketing tools and resources, which provide an additional competitive edge.